Campus Chief Digital Officer, Campus Information Technology
Company: Miami Dade College
Location: Miami
Posted on: April 18, 2024
Job Description:
All applications must be submitted online by visiting
www.mdc.edu/jobs.Direct Application
URL:https://recruitment.mdc.edu/psc/MYMDHPRD/RECRUIT/JOBS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&SiteId=1000&FOCUS=Applicant&JobOpeningId=1006847&PostingSeq=1
Miami Dade College, Kendall Campus is now accepting applications
for Campus Chief Digital Officer, Campus Information
Technology.Position Overview:
- The Campus Chief Digital Officer position collaborates between
two (2) campuses (Kendall/Homestead or West/Padron) and is
essential in governing, and effectively supporting collegewide
marketing strategies, multimedia event logistics, instructional
technologies, and synchronization with Learning Resources and the
Center for Institutional and Organizational Learning (CIOL).
- The Campus Chief Digital Officer ensures community and student
engagement through event marketing campaigns, analytics, and
meaningful measurement.Duties and Responsibilities:
- Recommends instructional technology for use in the classroom
and on campus. Assists faculty with the design and production of
multimedia products including educational videos, learning objects,
podcasts, audio files, and lecture capture in collaboration with
academic departments
- Seeks and keeps abreast of current innovative trends and best
emerging pedagogical practices in instructional and automated
technologies
- Assists campus administrations by addressing issues involved
with the delivery of academic and student programs, instructional
technology development, and employee development
- Oversees large-scale special event support, equipment
maintenance and engineering, video production and photography
services, social media outreach, multimedia system integration and
graphic design
- In collaboration with the Office of Communications, maintains a
consistent voice, tone, and framework, to support a strong brand
presence among campus and external communities
- Supports collegewide marketing and communications initiatives,
both internal and external, across multiple platforms, such as
Salesforce CRM and Marketing Cloud, to drive value to student
recruitment, enrollment, and overall engagement
- Supports Salesforce Marketing Cloud which includes leveraging
AI technology to personalize the student journey, supporting
omni-channel engagement, and making data driven decisions to
optimize strategy and campaigns in real-time
- Employs strategies that engage students more effectively
through personalized, relevant, and automated email communications
that align with the overall business objectives and enhance the
student journey
- Keeps assigned campuses abreast of innovative trends and
emerging pedagogical practices
- Manages and maintains digital assets and preservation including
film, photography, podcasts, social media platforms, and other
electronic media for a specific campus
- Supports assigned Campus technology to support retention and
pedagogical practices/learning strategies; provides digital
marketing expertise inclusive of recommendations for communication,
marketing campaign and instructional technologies; and provides
training to campus personnel:
- Kendall and Homestead Campuses: Health Science and Nursing
programming and supports multimedia needs of the MDC Athletics
Department and its teams
- West and Padron Campuses
- Collaborates with Campus Presidents and Deans, Marketing and
Communications and IT on all initiatives to identify technical
needs and opportunities to ensure efficiency and consistency across
channels, assess unique market opportunities, determine strategic
priorities, and supports measurable campaigns for community and
student engagement at the campuses
- Coordinates the maintenance of Campus Web Pages with District
personnel
- Oversees hiring and selection, training, supervising and
evaluation of staff
- Ensures the development and implementation of all appropriate
budgets
- Establishes performance goals and oversees ongoing measurement
protocols to evaluate and optimize effectiveness including
gathering data, managing analytics, and making recommendations
based on performance resultsMinimum Requirements:
- Master's degree in marketing, Communications, Business
Instructional Technologies, or related field and five (5) years
demonstrated technology, marketing, and administrative/managerial
experience; or Bachelor's degree in marketing, Communications,
Business, Instructional Technologies, or related field and nine (9)
years demonstrated technology, marketing, and
administrative/managerial experience
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Keywords: Miami Dade College, Kendale Lakes , Campus Chief Digital Officer, Campus Information Technology, IT / Software / Systems , Miami, Florida
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